The Cuban Sandwich Festival, a beloved annual event in Tampa, Florida, celebrates the city’s rich historical culture through its iconic Cuban sandwiches. As the festival’s popularity grew, organizers sought to expand its reach and impact through strategic digital marketing. Above Promotions was brought in to help achieve these goals.
The Challenge
The primary challenge was to increase awareness and attendance for the Cuban Sandwich Festival, especially among a younger demographic. Additionally, the organizers aimed to leverage digital marketing to support fundraising efforts and enhance the overall event experience.
The Solutions
Above Promotions implemented a comprehensive digital marketing strategy, including:
- Social Media Campaign: A targeted social media campaign focused on engaging the younger demographic and creating excitement around the festival.
- Content Creation: High-quality content, including photos and videos, was produced to showcase the festival’s unique atmosphere and culinary offerings.
- Influencer Partnerships: Collaborations with local influencers helped to expand the festival’s reach and attract new attendees.
- Website Optimization: The festival’s website was optimized for search engines and mobile devices to improve discoverability and user experience.
- Email Marketing: Targeted email campaigns were used to promote the festival and encourage ticket sales.
The Results
Above Promotions’ efforts resulted in significant success for the Cuban Sandwich Festival:
- The social media campaign led to a 400% increase in Facebook likes without a paid budget.
- The festival’s reach extended beyond its local city, attracting attendees from a wider area.
- The extended two-day event saw a 15% increase in new attendees, contributing to the festival’s overall success.
- Website traffic increased by three times year-over-year, demonstrating the campaign’s effectiveness in driving online interest.
- The digital marketing efforts contributed to fundraising channels, leading to surpassing revenue goals.
Testimonial
“Working with Above Promotions was a game-changer for our festival. Their strategic approach not only skyrocketed our online presence but also directly contributed to the success of our extended two-day event, surpassing all our expectations.” – Jolie Gonzalez-Pacilla
Conclusion
This case study demonstrates the power of effective digital marketing in amplifying the reach and impact of events. By leveraging social media, content creation, influencer partnerships, and website optimization, Above Promotions helped the Cuban Sandwich Festival achieve remarkable success.
For more information on how Above Promotions can help your event achieve its goals, book a consultation TODAY!