Case Study- Elevating ATEAM Solutions -

Elevating ATEAM Solutions

ATeam Solutions is a provider of cybersecurity solutions catering to both government and private companies.

ATeam Solutions sought the expertise of Above Promotions, a strategic marketing and communications partner, to enhance their brand visibility and thought leadership for small to medium-sized private companies.

Objectives

ATeam Solutions aimed to solidify its position as an industry player, increase brand awareness, and establish a robust presence in South Florida. They required a comprehensive marketing strategy that showcased their cybersecurity solutions and positioned them as thought leaders in the field.

Solutions

Phase One: Baseline and Benchmarking

Above Promotions initiated the engagement with a meticulous review of ATeam Solutions’ current marketing and public relations efforts, benchmarking them against two comparable industry leaders. The team conducted an SEO audit, implemented keyword strategies on the website, and provided recommendations for website and social media updates.

Furthermore, Above Promotions curated a list of thought leadership topics and story angles, paving the way for strategic storytelling across all platforms. Virtual and phone meetings were conducted to align on the overarching strategy.

Phase Two: Building Sustainable and Leadership Brand

In this phase, Above Promotions delved into media, trade shows, and key influencer research. They assisted in creating executive profiles and company boilerplates for media and speaking requests, reinforcing ATeam Solutions’ credibility.

To showcase thought leadership, Above Promotions crafted and submitted a blog post to 10 industry journalists, podcasts, TV, or radio shows. They also identified potential speaking engagements and offered a range of engagement options, including participation in targeted forums, blog posts, monthly email newsletters, media pitches, and influencer engagement.

Benefits

ATeam Solutions’ thought leadership content gained exposure through industry channels in South Florida as well as in the Northwest.
Increased engagement in targeted forums enhanced brand visibility.
Thoughtful engagement with journalists and influencers strengthened industry relationships.
ATeam Solutions is positioned as a go-to source for cybersecurity expertise for small to medium-sized businesses.

“I recently used Above Promotions for our marketing project, and I couldn't have been happier with the results. Ebony and her team were very knowledgeable and provided great guidance throughout the entire process. They provided creative solutions to fit our needs, and the result was a success. The team was always available to answer any questions we had, and they were very flexible with changes throughout the project. Thank you Above Promotions!!!” – Dr. Marlon Atherton, ATEAM Solutions

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