Case Study- Regional Tech Week Event -

Regional Tech Week Event

Startup Week Tampa Bay is a free, five-day celebration of our community that builds momentum and opportunity around entrepreneurship.

The event brings together striving entrepreneurs, local leaders, and friends for a week of events designed to empower attendees with the tools they need to succeed in today’s enterprise space.

Objectives

The client required assistance in community engagement, speaker acquisition, sponsorship procurement, media coverage, attendee experience enhancement, and investor outreach for Startup Week Tampa Bay.

Solutions

Above Promotions implemented a multi-faceted strategy to achieve the objectives set forth for Startup Week Tampa Bay:

Community Engagement: Leveraged existing networks and outreach efforts to connect with over 30 community groups, facilitating collaboration and diversity within the event.
Speaker Acquisition: Conducted thorough research to identify industry experts and thought leaders, then curated a diverse lineup of speakers to provide valuable insights and expertise.
Sponsorship Procurement: Utilized targeted outreach and personalized pitches to secure sponsorship support from local businesses and organizations aligned with the event’s mission.
Media Coverage: Developed compelling press releases and media kits, strategically pitching stories to key journalists and securing coverage in high-profile publications, including Tech Crunch.
Attendee Experience: Sourced and coordinated the procurement of relevant and memorable swag items, enhancing the overall attendee experience and fostering brand loyalty.
Investor Outreach: Identified and extended invitations to venture capitalists, facilitating networking opportunities and potential investment connections for participating startups.

Benefits

An increase in attendance by 24%
Attendance led to being one of the top 3 Techstars Startup Weeks in the US/
Attendees were able to connect with possible funding solutions for their businesses.
Increased spotlight on Tampa Bay’s tech scene.
Acknowledgment by both Tampa and St. Petersburg public officials
Multiyear commitment of funds to support event activities.

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