Solutions

Website Enhancement and Content Optimization: Above Promotions initiated the engagement by collecting buyer personas and value propositions for four distinct target personas. The team delved into understanding each persona’s customer journey and sales cadence, ensuring a tailored approach to cater to the diverse needs of EKI Digital’s clients.

The Duda CMS template was transformed from a single-page structure to a multi-page setup to support the customer journey, covering Services, Work, and Leadership Information. The News and Contact Page layout were updated to enhance user experience and provide accurate location information. Additional pages were added to support the unique customer journeys of the four identified personas.

User-Centric Design and Accessibility: The website’s main navigation was streamlined for intuitiveness, ensuring users could easily navigate and find key information. Clear calls-to-action (CTA) were strategically placed on every page to guide visitors toward desired actions. The website design aligned with EKI Digital’s brand feel, and inclusivity and diversity were emphasized.

Content Readability and Compliance: Above Promotions ensured that the website copy was readable, friendly, and clear and compliant with privacy and state regulations. Attention to detail was given to correct spelling and grammar throughout the site. All design elements were consistent, and pages were linked to provide a seamless user experience. Virtual devices were used to test for desktop, laptop, iOS, and Android functionality.

Performance Optimization and Virtual Meetings: Changes to the website were executed while maintaining current performance statistics. Virtual meetings were utilized to collaborate effectively with the client and make real-time adjustments as needed.