The Skills Development Hub™ · Marketing Accelerator

You're already doing marketing. Let's make it compound.

A six-month cohort for small and mid-sized businesses ready to turn scattered activity into a repeatable growth engine — backed by expert guidance, real data, and a room full of people solving the same problems you are.

73%
of small businesses aren't confident their current marketing strategy is working
Constant Contact / PostcardMania, 2025
6.7×
more likely to report marketing success with a documented plan in place
Small business marketing benchmarking, 2026
6 mo
cohort length — built around a working business's calendar, not a classroom's
The Skills Development Hub
Why It Matters

Busy isn't the same as effective.

Most businesses we work with aren't starting from zero — there's a website, a content calendar, maybe an ad campaign or two running. The problem usually isn't a lack of activity. It's a lack of alignment.

Strategy

Aged-out plans

Goals, audience, and channels set years ago — never revisited as the business, or the market, moved on.

Execution

Guesswork over data

Campaigns launched on instinct, with no tracking loop to confirm what's actually driving results.

Retention

Relationships that stop at the sale

New customers acquired steadily, but no system in place for keeping the ones you already have.

None of that means your marketing is broken. It means it's due for a strategic upgrade — and that's exactly what six months in the Accelerator is built to deliver.

The Program

What six months gets you.

Four connected phases, each building on the last — moving your marketing from reactive to repeatable.

01Strategy

Refine your marketing strategy

  • Deep dive into your target audience
  • Audit of current marketing efforts
  • SMART marketing goals
  • A targeted growth action plan
  • New market opportunities, evaluated
02Tactics

Master modern marketing tactics

  • Website, SEO, and digital footprint
  • Content that builds brand authority
  • AI and martech tools worth adopting
  • Targeted advertising by segment
03Data

Make data-driven decisions

  • Tracking and analytics, set up right
  • Reading data to optimize ROI
  • Understanding customer behavior
04Loyalty

Build relationships that compound

  • Customer retention strategy
  • Stronger customer communication
  • Loyalty programs and incentives
Support Built In

You're not doing this alone.

The frameworks matter, but so does having people to work through them with. Every cohort includes direct access to the Above Promotions team and a network of fellow business owners.

Monthly office hours

Personalized guidance and feedback from Above Promotions' marketing team, every month of the program.

Trends & industry briefing

A monthly repository tracking the technology, market, and policy shifts moving fast enough to affect your plan.

Quarterly peer sessions

Connect with other business owners working through the same growth stage — and the same obstacles.

Ask an Expert

Submit a question for the Sold Out Chat podcast, featuring CEOs and experts across industries.

Referral directory

Inclusion in Above Promotions' network of sought-out business referrals.

Grants & opportunities

Surfaced access to relevant grants, high-profile events, and speaker requests as they arise.

How It Works

Logistics, plainly stated.

Format
Virtual — monthly office hours, quarterly peer sessions
Time commitment
5–7 hours per month
Program length
6 months
Who it's for
Businesses operating 1+ year, with an existing product or service
On completion
Certificate from Above Promotions & The Skills Development Hub
$399
per month, 6-month program
or $1,800 paid in full before the program begins
Reserve Your Seat

“A wonderful, informative, and eye-opening session — the audience got real value out of it.”

— The Institutes CPCU Society

The Accelerator is led by the team at Above Promotions, founded by Fulbright Specialist Ebony Vaz, bringing 20+ years of marketing, communications, and technology expertise across regulated and public-facing industries.

Florida MBE/SBE Certified
Hillsborough County SBE
MBDA Legacy Award Recipient
Questions

Frequently asked.

What's the time commitment? +
Plan for 5–7 hours a month — office hours, the trends briefing, quarterly peer sessions, and time to apply what you learn.
How much does it cost? +
$399 per month for the six-month program, or $1,800 if paid in full before the program begins.
Who is this built for? +
Businesses that have been operating for at least a year, have an existing product or service, and are ready to actively implement what they learn.
Is it virtual or in-person? +
Primarily virtual — office hours and peer sessions run live online. Occasional in-person opportunities may come up depending on location.
Do I get anything at the end? +
Yes — participants who complete the program receive a certificate of completion from Above Promotions and The Skills Development Hub.

Ready to take your marketing to the next level?

Seats are limited to keep each cohort small enough for real feedback.