In today’s digital landscape, having a solid online presence is crucial for businesses to attract and engage customers. However, tailoring that presence to meet the needs of diverse audiences can be challenging. This case study explores how Above Promotions helped EKI Digital optimize its online presence to cater to a diverse client base in the government and private sectors.
The Challenge
EKI Digital faced the challenge of creating a website that showcased its digital transformation solutions and adhered to privacy and state regulations. Their existing CMS template needed a significant overhaul to support the customer journey and cater to the unique needs of different target personas.
The Solutions
Above Promotions implemented several strategies to address EKI Digital’s challenges:
- Persona-Based Approach: We identified four distinct target personas and tailored the website content and structure to their specific needs and preferences.
- CMS Overhaul: We transformed the Duda CMS template from a single-page structure to a multi-page setup, covering Services, Work, Leadership, News, and Contact information.
- User-Centric Design: We streamlined the website’s navigation and placed clear call-to-action to guide visitors toward desired actions. The design aligned with EKI Digital’s brand and emphasized inclusivity and diversity.
- Content Optimization: We ensured the website copy was readable, engaging, and compliant with privacy and state regulations. We also optimized the content for search engines to improve visibility.
- Accessibility: We made the website accessible to users with disabilities by adhering to accessibility standards.
- Performance Optimization: We optimized the website’s performance to ensure fast loading times and a positive user experience.
The Results
By implementing these strategies, Above Promotions helped EKI Digital achieve the following results:
- Showcased EKI Digital’s digital transformation solutions effectively.
- Mitigated potential compliance issues by adhering to privacy and state regulations.
- Improved overall user experience with enhanced website navigation and clear CTAs.
- Reflected EKI Digital’s commitment to a broad client base through inclusive and diverse design.
Testimonial
“Above Promotions delivered great content and a beautiful site. Their expertise in privacy and state regulations saved us from future violations. We’re pleased with the work they provided on budget and on time for us to approach and win new clients.” – Dawn Stevens, EKI Digital
Conclusion
This case study demonstrates the importance of tailoring your online presence to meet the needs of your target audience. By understanding your customers’ preferences and using effective design and content strategies, you can create a website that drives engagement and helps your business achieve its goals.
For more information on how Above Promotions can help you optimize your online presence, book a consultation TODAY!