The logo for Google Analytics, featuring the word “Google” in its traditional colorful letters and “Analytics” in plain black text, on a white background represents a core tool in martech.

The logo for Google Analytics, featuring the word "Google" in its traditional colorful letters and "Analytics" in plain black text, on a white background represents a core tool in martech.

The logo for Google Analytics, featuring the word “Google” in its traditional colorful letters and “Analytics” in plain black text, on a white background represents a core tool in martech.