Your Marketing Tech and Data Privacy Experts for AI

Note from the CEO
Ebony Vaz Founder of Above Promotions

Artificial intelligence has rapidly transformed from a niche concept to a critical, market-defining technology. The pace of change for those not in the tech industry is astonishing. As we continue to see the rise of generative AI and its potential to reshape organizations, industries, and economies, it is clear parameters, careful consideration about its implementation and how to handle the results from using it are becoming increasingly apparent.

To help us all navigate this dynamic landscape, we’ve compiled our latest research and insights on our site. Our goal is to provide you with fresh perspectives and foresight on AI’s organizational and economic impacts.

While AI, blockchain, and augmented reality seem to stand out the most in the marketing technology landscape, we want to ensure you don’t lose track of the purpose of implementing any tool or understand the inherent risks of not having a response plan for when things go wrong.

I encourage you to review the material we’ve created and register for the workshops we host. Understanding and adapting to the evolving technology landscape is crucial for your continued success.

Best regards,

Ebony Vaz

Case Studies

Storytelling, Strategy, Analysis, Training and Action in Motion

Case Study - Regional Nonprofit Under Ransomware Attack

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Case Study - Growing an Annual Event

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Case Study - Community Education Event

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Case Study - Regional Tech Week Event

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Case Study - Transforming EKI Digital's Online Presence

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Case Study - Online Education Technology Provider Cybersecurity Incident Response

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Case Study - Elevating ATEAM Solutions

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Blog

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Can’t Miss Tips for Engaging Employees in Lifelong Learning and Development

Organizations that want to stay ahead can’t rely on one-time training sessions. Lifelong learning is the new norm—but keeping employees consistently engaged in development is easier said than done. To build a culture where ongoing learning is embraced, you need to make it relevant, accessible, and motivating. Here are five can't-miss tips to help your team stay excited about learning and committed to growth. 1. Align Learning Opportunities with Career Goals When employees see how learning connects directly to their career aspirations, they’re more likely to engage with it. Example: During annual reviews, work with team members to identify short- and long-term career goals. If someone wants to move into project management, offer courses in planning, delegation, and stakeholder communication. When learning feels personal, participation skyrockets. 2. Promote Learning Through Internal Champions Peer influence is powerful. Tap into it by spotlighting team members who’ve benefited from continuous learning. Example: Feature a monthly "Learning Spotlight" where an employee shares how a course or workshop helped them earn a promotion or solve a key challenge. These stories not only build credibility but also show learning as a pathway to success. 3. Use a Mix of Formats to Fit Different Learning Styles Everyone...

Exploring the Role of Microlearning in Skills Development

In today’s fast-paced work environment, time is a precious resource—and so is attention. That’s where microlearning comes in. Microlearning delivers short, focused learning experiences that are easy to digest and apply, making it a game-changer for ongoing employee development. In this post, we’ll explore how microlearning supports skills development, highlight best practices for implementation, and offer examples to help you get started quickly and effectively. 1. What Is Microlearning? Microlearning refers to bite-sized educational experiences, typically lasting between 3 to 10 minutes. These can include videos, infographics, podcasts, interactive quizzes, or even quick case studies. The goal is to deliver content in a way that fits seamlessly into daily workflows. Example: A customer service rep watches a 5-minute video on de-escalation techniques before a shift. They can immediately apply the lesson in their next client interaction. 2. Why Microlearning Works for Skills Development Microlearning aligns perfectly with how adults learn best: through relevance, repetition, and immediate application. It keeps training fresh and engaging without overwhelming learners. Example: A sales team receives weekly 7-minute modules covering negotiation strategies. Over time, these modules reinforce core concepts, resulting in increased close rates and confidence. 🔁 Want to build microlearning around real needs? Start...

5 Steps to Creating a Personalized Learning Path for Employees

In today’s fast-evolving workplace, a one-size-fits-all training approach just doesn’t cut it. Employees bring different strengths, learning styles, and career goals to the table. If you want to boost engagement and performance, creating a personalized learning path is key. This post outlines five actionable steps to design customized learning experiences that meet your team’s unique needs—and help them grow in ways that align with your organizational goals. 1. Assess Each Employee’s Skills and Career Goals Start by understanding where each team member currently stands. What are their existing skills, and where do they want to go professionally? Example: During quarterly check-ins, a manager asks employees about their career aspirations. One employee expresses interest in transitioning to data analytics. A skills assessment reveals they have strong Excel skills but limited experience with SQL or Python. This insight sets the foundation for their learning path. 👉 Pro Tip: Use a mix of self-assessments, manager feedback, and performance reviews to gain a full picture. 2. Align Learning with Business Objectives Training should serve the employee and the organization. Align each learning path with broader team goals to create purpose and relevance. Example: A retail team is focusing on improving customer experience scores. An...

Innovative Approaches to Employee Upskilling and Reskilling

Technology is evolving. Industries are shifting. And the skills your team needs today may be outdated tomorrow. Traditional training methods aren’t enough to keep pace with this transformation. To stay competitive, companies must embrace innovative approaches to employee upskilling and reskilling. In this post, we’ll explore cutting-edge ways organizations are future-proofing their workforce through dynamic, flexible, and forward-thinking learning strategies. Each example shows how you can adopt these tactics to drive growth and retain top talent. 1. Use AI-Powered Learning Platforms Modern learning platforms that leverage artificial intelligence can create adaptive training experiences tailored to individual employee needs. These platforms assess skill levels and deliver personalized content accordingly. Example: A tech company implements an AI-driven learning management system that tracks employee progress and adjusts learning modules in real time. Developers struggling with cybersecurity are offered more foundational courses, while advanced learners receive more complex scenarios. This ensures efficient, targeted learning. 2. Implement Peer-to-Peer Learning Programs Employees often learn best from each other. Peer learning taps into internal knowledge while fostering collaboration and engagement. Example: A healthcare organization pairs experienced nurses with newer hires in a mentorship program. They share hands-on techniques, case study discussions, and ongoing feedback. This boosts both...

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The Work Continues: Inclusion without “Diversity” 5-Part Series

The journey towards a truly inclusive workplace and a thriving, engaged community is ongoing. That's why we're excited to announce the launch of "The Work Continues," a 5-part webinar series with the Strategic Insights Center powered by Above Promotions, is designed to equip your organization with the tools and strategies needed to navigate the evolving landscape of Diversity, Equity and Inclusion, communication, and engagement. Part 1: Building Bridges: Inclusion, Communication, & Engagement for a New Era (March 18, 2025) Join us as we delve into the critical foundations of building an inclusive and impactful organization. This inaugural webinar will address the challenges and opportunities facing executives in marketing, HR, and the nonprofit sector, focusing on: Navigating DEI Policy Feedback: Learn how to effectively manage feedback on changes to your Diversity, Equity and Inclusion (DEI) policies, minimizing backlash from both internal teams and the public. Discover strategies for transparent communication and constructive dialogue. Avoid being canceled. Inclusive Communication for Talent & Donor Acquisition: Inclusive communication is paramount in today's competitive landscape. We'll explore how to craft messages that resonate with diverse audiences, attracting top talent and securing vital donor support. Boosting Engagement Through Inclusive Practices: Discover practical strategies to enhance engagement...

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