Case Study- Growing an Annual Event -

Growing an Annual Event

The Cuban Sandwich Festival celebrates the rich historical culture of Tampa, Florida, through the world’s best Cuban sandwiches. Since its inception in 2012, the festival has grown into a highly attended festival and yearly creates the World’s Largest Cuban Sandwich to feed thousands of homeless individuals.

The Cuban Sandwich Festival Organizers sought the expertise of Above Promotions, a strategic marketing and communications partner, to enhance their brand visibility and take their event from one day to two days while attracting regional interest and sponsors across the state.

Objectives

The evolution from a local celebration to a national event required strategic marketing and communications efforts to expand the festival’s reach, increase brand visibility, and attract regional sponsors, ultimately transforming it into a two-day event which now travels across the state.

Solutions

Above Promotions provided comprehensive strategic marketing and communications services to elevate the Cuban Sandwich Festival from a local celebration to a national event.

Implemented a branded campaign, “I Love Cuban Sandwiches,” which became a hallmark of the festival, boosting SEO, trending on social media, and providing sponsors with a recognizable reference point for support.
Created engaging social media campaigns and captured professional photography of contestants in the Cuban sandwich competition to generate excitement and participation.
Expanded the festival from one to two days, surpassing previous one-day attendance records on both days.
Established online voting polls to spread awareness and increase engagement with the event.
Introduced fundraising opportunities at multiple touchpoints, maximizing support and participation in ways not explored in previous years.
Increased activities led to a feature by USA Today.

Benefits

Increased Facebook likes by 400% with no paid budget,
Extended reach over all platforms beyond the event’s city,
Contributed to an increase of 15% in new attendees for the extended two-day event,
Responsible for 3 times the year-to-year website traffic.
Added to fundraising channels, leading to surpassing revenue goals.

“Working with Above Promotions was a game-changer for our festival. Their strategic approach not only skyrocketed our online presence but also directly contributed to the success of our extended two-day event, surpassing all our expectations.” – Jolie Gonzalez-Padilla

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