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PR & Comms Summit
August 4, 2024 - August 7, 2024
2:15 to 3:15 p.m. — Breakout 4D – Empowering Engagement: The Art of Selecting Martech with Data Privacy Integrity and Transparency Excellence
Ebony Vaz
Founder & CEO, Above Promotions Company
Discover the secrets of seamlessly integrating cutting-edge marketing technology while safeguarding data privacy. This session is a comprehensive guide for marketers and decision-makers seeking the delicate balance between leveraging powerful Martech solutions and safeguarding user data. Explore key strategies to navigate the selection process, ensuring that your Martech stack not only optimizes engagement but also upholds the highest standards of data privacy. Discover how transparency can be a catalyst for building trust with your audience, ultimately enhancing user engagement.
You’ll learn about:
- The Martech landscape
- Data privacy integration
- Transparency as a Driver for Engagement
Attire: Business or Business Casual
Location: Sandhill Crane – 2nd Floor