What Can Marketing Technology (MarTech) Do for Your Business?

Laptop view with analytics of marketing campaign

What Can Marketing Technology Do for Your Business?

Marketing technology (MarTech) is an ever-changing industry as it describes a range of tools and software that helps achieve marketing objectives and goals. It has become a staple in digital marketing campaigns to optimize marketing efforts. You can also use it to communicate, create and deliver various offerings. If you have ever tried digital marketing, you know how difficult it is to bring different marketing platforms together.

So let’s have a look at different aspects of the term marketing technology to understand it better.

Significance of Marketing Technology for Business:

The Coronavirus has urged businesses to scale up their digital marketing efforts. Therefore, you should consider how to plan, execute, connect and analyze your business-related campaigns.

There are different marketing technologies with multiple sub-categories, and you can choose any of them according to your business needs.

How does it help businesses?

Marketing technology helps to execute and plan various marketing campaigns by analyzing and collecting the results. You can track and measure your marketing performance with different applications. Many of the marketing technology solutions on the market today help you quickly test and make adjustments to the customer journey and experience.

Here are some tools that can be categorized as MarTech.

  • Customer Relationship Manager (CRM)
  • Content Management System (CMS)
  • Near Field Communication (NFC)
  • SMS Messaging
  • Machine Learning (ML)
  • Landing Pages
  • Search Engine Optimization (SEO)
  • Augmented, Virtual and Mixed Reality
  • Computer Vision
  • Analytics
  • Facial Recognition

Other core categories in the landscape include social media, content marketing tools, and sales enablement software.

Marketing Technology Statistics and Implementation:

The implementation of MarTech has increased over the past years. The technology involves a wide range of software, systems, and solutions.

The implementation of this technology is expected to grow in the coming years. In 2019, the global estimated value of MarTech was 121 billion U.S dollars with a growth of 22 percent. However, the number of MarTech solutions has grown by over 8,000 in 2020. Therefore, if you want to expand your marketing business, you should opt for this technology.

What can Marketing Technology do to Accelerate Business?

MarTech has given businesses the opportunities to build marketing campaigns, automate their marketing, and analyze marketing in convincing ways. So if you haven’t been aware of MarTech trends, you need to consider them for your business growth.

Here are some factors that will be helpful for you to as you consider how MarTech can accelerate growth for your business at a large scale;

  • Target your customer demographics
  • Make use of automated marketing
  • Choose the best working way that is easy to understand
  • Enhance your marketing efficiency
  • Keep ahead of the technology curve

MarTech has transformed the face of the marketing industry as it has made business more effective and measurable.


Marketing technology has a wide scope, and organizations must know how to manage different tasks to cover it. The interaction between product management, IT departments, marketing, and sales organization is increasing with time. Therefore, having dedicated team members at the forefront of your decision-making procedure, designing the marketing technology to support your objective can be easier.

Whether you see the inefficiencies in your marketing or have a part of the marketing stack that isn’t working, having an external professional review the tools can save you money and help you fulfill your business-related goals.

So if you want expert marketing technology assistance, contact us today.