The Recession and Your Marketing Campaigns: 5 Ways to Update Your Strategy

A stressed businessman holding his head in an office at night, with dual computer screens displaying AI-driven financial graphs. The image includes a text overlay reading "The Recession and Your Martech Campaign.

The economic downturn caused by the recession will have an impact on businesses across the world. Marketing campaigns may need to be adjusted to remain competitive and successful.

This article will discuss five ways to update your marketing strategy in light of the recession. We will discuss the importance of understanding customer preferences, focusing on what your leads may be thinking, leveraging marketing tech, and having the best way to reach your B2C and B2B Customers.

So, if you’re looking to stay ahead of the competition, read on to learn how to successfully update your marketing strategy in the face of a recession.

1. Get into the mind of your current customers

Get into the mind of your current customers during a recession by conducting customer surveys. Customer surveys can provide valuable insights into customer preferences, pain points, and buying habits. This information can be used to develop strategies for targeting customers, creating better products and services, or developing more effective marketing campaigns. Surveys can also identify new product or service opportunities that may appeal to customers in a recession.

Additionally, surveys can help companies understand how their customers view their brand, which can be used to improve customer loyalty and engagement.

2. Focus on what your leads may be thinking

Focus on what your leads may be thinking by engaging in active listening. Active listening means paying close attention to what your leads are saying and recognizing their feelings, concerns, and ideas. This will allow you to understand their needs better and develop solutions to meet them.

Additionally, actively listening to your leads will help you understand their priorities during the recession and how you can provide value to them.

3. Adjust the timing of your campaigns

Before adjusting your campaigns during a recession, you need to identify your goals and objectives. What do you hope to achieve through your campaigns? Are you trying to increase sales, expand your customer base, or attract new customers? Knowing the answers to these questions will help you determine how to adjust your campaigns during a recession.

Your campaigns should be focused on providing value to your customers during a recession. Instead of promoting sales, focus on how your product or service can help your customers save money or make their lives easier. You may need to adjust your budget for campaigns during a recession accordingly. Don’t be afraid to cut back

4. Update the marketing stack

Examine what technology you currently have and determine which pieces still provide value and which have become outdated. Consider how those solutions are used and if they meet your needs. Look into available alternatives and determine if they can provide value to your organization. Research potential solutions that can help you reduce costs and increase efficiency. And last, identify which upgrades are necessary to help you remain competitive and stay up to date with industry trends. Once you’ve identified the best solutions for your organization, start implementing them.

5. Have B2C customers update their contact info and obtain LinkedIn connections for B2B customers

For B2C customers, create an online portal where they can easily update their contact information and other personal details. Ensure the outlet is secure, userfriendly, and easy for customers to review their information and make necessary changes. Offer incentives for customers to update their contact information. For example, you could give customers discounts or other rewards who update their contact information in a certain amount of time.

For B2B customers, encourage them to join relevant LinkedIn groups, follow related companies, and participate in industry conversations. This will help them build their network and stay uptodate with the latest trends and developments in their field. Monitor the activity of your B2B customers on LinkedIn, and reach out to them if they haven’t been actively engaging with their contacts.


In conclusion, the success of any marketing campaign during a recession depends on the ability to adjust and update the strategy to meet the target audience’s changing needs. By staying informed on the current economic and market conditions, leveraging costeffective methods, and focusing on longterm goals, businesses can remain competitive and profitable even during challenging economic times. With the right approach, marketing campaigns can be just as successful during a recession as in good times.

Not sure where to start? Contact us today and start taking advantage of our highly effective, award-winning marketing services!