marketing

Comparison of basic image tagging with missing alt text versus structured tagging with descriptive alt text and caption, highlighting improved AI readability and enhanced GEO Image Optimization.
You Need a GEO Image Optimization Framework for AI Search
by abovepromotions|July 13, 2026|AI, Learn
By Above Promotions CEO, Ebony Vaz GEO image optimization is the piece most brands skip....
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Comparison of traditional search, showing ten blue links—a hallmark of classic SEO—versus AI synthesis, GEO, offering one summarized answer with cited sources. An arrow highlights the transition from simple retrieval to intelligent synthesis, showcasing how AI is reshaping search experiences.
The GEO vs. SEO Misdiagnosis: What It Actually Takes to Be Discovered by AI
by abovepromotions|July 8, 2026|AI, Industry News, Learn
SEO is not Obsolete A colleague recently sat across from me and asked how they...
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Promotional graphic for a talk titled "Don’t Let the Trolls Break You," highlighting speakers Ron Vaz, Kenya Woodard, and moderator KChristainne Castillo, with a focus on reputation management strategies.
#SoldOutChat Recap: Don’t Let the Trolls Break You
by Kchristaihne Castillo|June 2, 2026|Learn
"Stay ready, so you don't have to get ready." It's the kind of line that...
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Four professionals in business attire sit at a conference table discussing charts and graphs, illustrating The Science Behind Compelling Storytelling with insightful data and visuals.
The Science Behind Compelling Storytelling
by Kchristaihne Castillo|August 18, 2025|Learn
Storytelling is an ancient art, but its power in today's digital age is anything but...
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A person types on a laptop, with Christmas gifts in the background. Text on image reads: "Holiday preparation in Q3? Here's why you should.
Planning for Christmas in Q3? Here’s Why You Should
by Kchristaihne Castillo|July 25, 2024|Industry News, Free Guide, Learn
The holiday season is just around the corner, and while it might seem early to...
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A person is holding a smartphone displaying an Instagram post about textiles with the text "threads that lead the world" and additional engagement options like liking and commenting visible on social media.
Threads vs Twitter: Which Platform Would Best Suit Your Social Media Needs?
by Kchristaihne Castillo|July 7, 2023|Learn, News
The introduction of Threads by Meta, the parent company of Facebook, has provided users with...
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Recording: Standing out in the Marketplace
by Kchristaihne Castillo|April 22, 2023|Learn
Welcome to #SoldOutChat! This month's episode discussed Standing Out in the Marketplace. Tune in to...
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A graphic highlighting "crafting a unique brand image: standing out in the B2B and B2C marketplace using martech" with one yellow chair among blue chairs, all against a blue background and under a spotlight.
Crafting a Unique Brand Image: Standing Out in the B2B and B2C Marketplace
by Kchristaihne Castillo|April 4, 2023|Learn, News
In today’s crowded marketplace, it can be challenging to stand out and get the attention...
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Recording: Locating Your New Clients with Today’s Marketing Tech
by Kchristaihne Castillo|March 31, 2023|Learn
Welcome to #SoldOutChat! This month's episode discussed Locating Your New Clients in Today's Marketing Tech....
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Illustration of a woman in a red dress holding a yellow star, standing next to a speech bubble containing five golden stars. Text below reads "3 marketing tips to keep your customers in love with you". Background is light blue.
3 Tips to Keep Your Customers in Love with You
by Kchristaihne Castillo|February 13, 2023|Learn, News
As each new year arrives, many businesses spend time reviewing their publicity and marketing campaigns...
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