This month’s episode discussed Creating Brand Ambassadors with Existing Resources. Tune in to explore how companies can use their existing resources to bring out their potential and transform them into brand ambassadors.
During the discussion, Ebony Vaz, CEO of Above Promotions, and our special guest, Raechel Canipe, Founder and CEO of Women in Tech & Entrepreneurship, discussed how existing brand ambassadors can champion products and services and influence customers’ purchasing decisions.
- Examples of existing resources
- Industry-specific considerations when developing a brand ambassador program
- Tools to measure the impact and effectiveness of your brand ambassador campaign
- Challenges and risks when implementing a brand ambassador program
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