Your Marketing Tech and Data Privacy Experts for AI

Note from the CEO
Ebony Vaz Founder of Above Promotions

Artificial intelligence has rapidly transformed from a niche concept to a critical, market-defining technology. The pace of change for those not in the tech industry is astonishing. As we continue to see the rise of generative AI and its potential to reshape organizations, industries, and economies, it is clear parameters, careful consideration about its implementation and how to handle the results from using it are becoming increasingly apparent.

To help us all navigate this dynamic landscape, we’ve compiled our latest research and insights on our site. Our goal is to provide you with fresh perspectives and foresight on AI’s organizational and economic impacts.

While AI, blockchain, and augmented reality seem to stand out the most in the marketing technology landscape, we want to ensure you don’t lose track of the purpose of implementing any tool or understand the inherent risks of not having a response plan for when things go wrong.

I encourage you to review the material we’ve created and register for the workshops we host. Understanding and adapting to the evolving technology landscape is crucial for your continued success.

Best regards,

Ebony Vaz

Case Studies

Storytelling, Strategy, Analysis, Training and Action in Motion

Case Study - Regional Nonprofit Under Ransomware Attack

A group of people sitting around a conference table with laptops, engaged in a meeting inside a modern office space.

Case Study - Growing an Annual Event

Outdoor food festival with people gathered around a Pepsi truck and another vendor. Hot dog stand visible, with chairs and a grill in the foreground. Trees and grass surround the event area.

Case Study - Community Education Event

A person speaking with a microphone, two people seated with one raising a hand, wearing business attire, in a conference room setting.

Case Study - Regional Tech Week Event

A person in a brown sweater presents to a group, holding a tablet. A slide projector displays "01" and text about brand identity. Attendees are seated around a table with laptops.

Case Study - Transforming EKI Digital's Online Presence

A hand using a computer mouse on a wooden desk, with a keyboard and monitor in the background.

Case Study - Online Education Technology Provider Cybersecurity Incident Response

Computer screen displaying complex code and network data in a dimly lit room.

Case Study - Elevating ATEAM Solutions

Two people in a modern office setting, wearing headsets. The man is typing and writing, while the woman speaks, with a computer and a whiteboard in the background.

Blog

Access the latest trends, insights, and news!

Can’t Miss Tips for Engaging Employees in Lifelong Learning and Development

Keeping employees engaged in learning isn’t just good for morale—it’s a performance multiplier. Lifelong learning leads to better retention, faster innovation, and a more resilient workforce. But how do you make learning stick and get employees to buy in? Here are five can’t-miss tips for turning development into a habit—not a one-off event. 1. Make Learning Relevant and Immediate Employees are more likely to engage when training directly connects to real problems they’re facing. The key is to time learning opportunities so they feel helpful and not like another task. Example: Offer a 30-minute course on AI-powered presentation tools right before a team starts prepping for a major client pitch. 2. Recognize and Reward Progress Acknowledgment goes a long way in building learning momentum. Whether it's digital badges, certificates, public shoutouts, or team celebrations—small wins should be visible. Example: Feature employees who complete learning paths in a company newsletter or during team meetings. 3. Create Peer Accountability Team-based learning goals or study cohorts help create shared responsibility. When peers are learning together, it boosts commitment and adds a fun, social dimension to development. Example: A cross-functional group commits to finishing a DEI course together and meets biweekly to reflect and...

Effective Strategies for Measuring the Impact of Skills Development

You’ve invested time and money into upskilling your team—but how do you know if it’s actually working? Without clear measurement strategies, you risk wasting resources and losing momentum. Measuring the impact of skills development isn’t just about showing ROI; it’s about making sure your team is growing in ways that truly move your business forward. In this post, we’ll explore five effective strategies to help you track the success of your training efforts. Each approach includes actionable steps and examples, so you can start assessing results today. 1. Define Clear Learning Objectives Upfront Every training initiative should begin with clearly defined objectives. What specific skill or behavior change are you targeting? How will you know if that change occurred? Example: Before launching a leadership development workshop, you set a goal: "Participants will be able to conduct effective 1-on-1 performance reviews." After training, you ask managers to conduct reviews and evaluate them using a rubric. This ensures your measurement aligns directly with your objective. 2. Track Pre- and Post-Training Assessments Use assessments to measure knowledge or skill gains before and after training. These can be quizzes, performance simulations, or self-assessments. Example: A cybersecurity course includes a scenario-based quiz before and after...

5 ways to identify skill gaps in your team

You know something’s off: deadlines are missed, collaboration is strained, and training programs don’t seem to stick. If your team's performance isn't where it should be, the root issue might be a skills gap — and identifying it is the first step to fixing it. But here’s the truth: you can't spot these gaps from a spreadsheet alone. You need your team's input. Too often, leaders try to diagnose problems in a vacuum, overlooking insights from the people doing the work every day. When you involve employees in identifying gaps, you uncover blind spots and build a stronger, more empowered team in the process. Let’s dive into five ways to uncover these gaps — with real-world examples — so you can turn insight into impactful action. 1. Conduct a Skills Mapping Session with Your Team A collaborative skills mapping session brings the whole picture into view — not just what skills your team should have, but what they actually use daily. Example: Gather your customer success team and list out the skills needed to perform their roles (e.g., CRM navigation, empathy, technical troubleshooting). Then, ask team members to rate their confidence level for each skill. Follow this with a group...

Improving empolyee skills for better performance 

Employee performance is the heartbeat of any thriving organization. As the workplace rapidly evolves, improving employee skills isn’t a “nice-to-have” — it’s a must. When your team grows their abilities, your business reaps the benefits through greater innovation, efficiency, and results. Whether you're in HR, a team leader, or an executive, investing in skills development is the smartest move you can make for long-term performance gains. 1. Start by Assessing Current Skills Before you can improve employee skills, you need to know where they currently stand. Example: Use a skills matrix to evaluate current capabilities across your team. Let’s say you manage a customer support department — you may list critical skills like conflict resolution, CRM software proficiency, and technical product knowledge. Have employees do a self-assessment, then meet with their supervisors to compare perceptions and highlight alignment or gaps. This process not only identifies where training is needed, it also involves employees in their growth — an essential factor for engagement. 2. Create Personalized Learning Paths One-size-fits-all training rarely leads to strong results. Personalized learning paths aligned with job roles and career aspirations ensure relevance and boost motivation. Example: At a marketing agency, junior team members may benefit from...

Upcoming Events

Access the latest workshops and events!

The Work Continues: Inclusion without “Diversity” 5-Part Series

The journey towards a truly inclusive workplace and a thriving, engaged community is ongoing. That's why we're excited to announce the launch of "The Work Continues," a 5-part webinar series with the Strategic Insights Center powered by Above Promotions, is designed to equip your organization with the tools and strategies needed to navigate the evolving landscape of Diversity, Equity and Inclusion, communication, and engagement. Part 1: Building Bridges: Inclusion, Communication, & Engagement for a New Era (March 18, 2025) Join us as we delve into the critical foundations of building an inclusive and impactful organization. This inaugural webinar will address the challenges and opportunities facing executives in marketing, HR, and the nonprofit sector, focusing on: Navigating DEI Policy Feedback: Learn how to effectively manage feedback on changes to your Diversity, Equity and Inclusion (DEI) policies, minimizing backlash from both internal teams and the public. Discover strategies for transparent communication and constructive dialogue. Avoid being canceled. Inclusive Communication for Talent & Donor Acquisition: Inclusive communication is paramount in today's competitive landscape. We'll explore how to craft messages that resonate with diverse audiences, attracting top talent and securing vital donor support. Boosting Engagement Through Inclusive Practices: Discover practical strategies to enhance engagement...

Find out more

Podcast Episodes

Listen from anywhere in the world.

Tune in Now!